Preparing to sell poster which says at Hereford College of Arts, Thursday 20th February.

Preparing To Sell seminar at Hereford College of Arts


Sarah Monk, guest speaker.

Our very own Eastnor potter, Sarah Monk Ceramics has been invited to Hereford College of Arts, on Thursday 20th February for Preparing to Sell.

This will be a lively and informative day, led by Sarah James MBE, Director of Craft Festival and Find a Maker. It will give makers at all stages of their career, the best possible advice for selling directly to the public. 

Are you looking for advice on moving your business forward? Do you want to take part in high profile craft fairs, but don’t know where to start? Preparing to Sell will give you lots of tips and advice on how to market your business, how to diversify your practise and how to plan an effective marketing strategy. 

Suitable for makers at all stages of their career Preparing to Sell is also a great opportunity to network and is also suitable for students who want to get ahead. 

Sarah James MBE will be joined by marketing consultant, Susan James and of course, Sarah Monk Ceramics. 

What the day includes:

· How to Apply for Craft Fairs, ideas on stand presentation, sales techniques and tips and the importance of good photography

· How to start your business and how to diversify your practise.

· How to plan and deliver a marketing plan

· Why sell directly to the public? How to Make Your Show a Success

· What are the Do’s and Don’ts when taking part in big events

Price includes tea, coffee, biscuits. Please bring your lunch of choice or alternatively, Hereford College has an on-site café.

The whole day costs just £49.  (Hereford College of Arts Students, £29

Venue: Hereford College of Arts
Date: Thursday February 20th 2025
Time: 9.30am till 3pm

Sarah would be delighted to see you there!