The power of print
We’ve noticed a sharp increase in holiday makers beating a path to the Pottery this Summer. Keen to ascertain how and why, we gently probe our visitors to find out how they heard of our fabulous potter’s wheel and clay modeling experiences.
We invest a lot of time on social media so it’s no surprise customers often respond with “oh we found you on the internet” or “we just typed in things to do in Herefordshire” However, more and more customers have picked up one of our leaflets in a hotel, visitor center or supermarket.
Our current leaflet was designed by Reeves Design and has certainly proved to be an attractive and eye-catching flyer. But, as any marketing bod will tell you it’s not much good having excellent promotional material if nobody is going to see it!
This is the first season we have used the Cheltenham based distribution company Glide Media and I must say, we are very impressed with the service. We receive regular up-dates with graphs, charts and information keeping us informed of stock levels in the various venues and outlets. Well done Glide and we’ll definitely be signing up again in 2018.